Worked across the full creative production pipeline for the Stride sneaker relaunch. Collaborated with the creative director on the type system for performance ads — building hierarchy and spacing rules that held across static and video without losing the brand's restraint. Designed Instagram posts and led relaunch ideation across multiple colorways. Built end-to-end AI workflows on Pletor that eliminated the need for physical studio shoots — generating lifestyle model imagery and product photography using Google Flow and Higgsfield. Produced Meta video ads for product showcase using OpenAI's video generation tools. Campaign direction and copy ideation developed in collaboration with Claude and ChatGPT throughout.